Although Hollywood & Apple have once again shown how so very much they want the internet to be what they want, and how completely they’re ignoring what it actually is (hello, embed?) the Watchmen trailer’s up, and I’m excited in spite of myself.
The official site linked here for fairness’ sake, but it’s a complete waste of time. When the loader’s the coolest thing on your flashy microsite, it’s time to start again. [via Cap’n Kev]