Jul
3
“The trick to great projects, I have found, is (a.) landing clients with whom you are sympatico, and who understand language, time, and money the same way you do, and (b.) assembling teams you don’t have to lead, because everyone instinctively knows what to do. I have been lucky at those two things, and thus poor at coping when a design job very occasionally lights its own genitals on fire and leaps into a bucket of oil.”
Jeffrey Zeldman, on design management
